Live an adventurous and sustainable lifestyle

One year of stats as AGWT turns one!

One year of stats as AGWT turns one!

It simultaneously feels like it’s been about a million years and also no time at all since I started this blog.

And whaddya know, it’s been 12 months! Happy Blogiversary to me. So that must mean it’s about time to take a look back and figure out what the hell went on during the past year.

This blog has changed a lot since I started it. What began as a way of sharing my travel knowledge and photos has grown into a mountain of tips, resources, opinions, stories, and maybe the odd rant.

After looking over my stats, I’m going to share some musings and notes that you might be interested to know about A Globe Well Travelled’s first year.

Botanic Gardens, Sydney, Australia

Sydney, Australia – August 2014

the Beginning:

Back in my Sydney apartment in July 2014, I began frantically compiling posts for my brand-spanking-new travel blog. What was it all about? Just me sharing the stuff I knew about travel.

  • It started off with a bunch of photo based posts
  • There were a few general travel tips and things that I learnt through being a travel agent
  • As with most blogs, I had zero followers

Did I have any plans for where it was going? Not really. I hoped I’d be able to make some moolah off it one day, but at the time it was just a way to connect with other travellers.

The present:

Over the past year I’ve managed to fit in a load of travel including trips to Bali, Fiji, Mexico, Bolivia, Peru, and USA. My most recent travels to Latin America have reignited my creativity, giving me loads of post ideas.

Currently, the blog is about:

  • In-depth destination info (prompted by the fact that I’m travelling more often)
  • Heaps of travel planning advice
  • Tips for getting into the travel industry as a career
  • Photography tips (that I’m sharing with you as I learn them myself)
  • Some personal travel stories

The direction of the blog pivoted a few months in, after I realised that a lot of the crap I was posting was too boring. I honestly cringe when I look back at what I posted over the first few weeks (and no, I will not link you to the posts. It’s too embarrassing).

What I figured out was that the posts I dedicated to personal stories, solving problems, or travel planning advice were the ones that people enjoyed reading the most. Once I realised this, I made an effort to make the content of my posts longer and more valuable.


  • Total pageviews: 120,906 (the biggest month was July 2015 with 15,386 pageviews)
  • Unique visitors: 63,135 (by the way, one of these is you! Thanks a bunch!)
  • Largest reader demographic: USA at 49%
  • Social media followers: 10,000+ combined on Instagram, Facebook, Twitter, Pinterest, and Bloglovin’

Most popular posts:

  1. How to make travel your career (20,300+ views)
  2. Backpacking Europe: How much does it cost? (7,700+ views)
  3. 7 of Mexico’s best kept secrets (7,400+ views)

Nadi, Fiji – May 2015

thoughts on my first year of blogging

Where do I even start. The learning curve for blogging is like one incredibly gigantic hill that you just keep climbing and climbing, never seeing where the top is or how long it will take to get there.

It’s been so much fun, but tough. I started off posting 3 new posts per week to get the blog off the ground, which worked well, except that it was like having a full-time job on top of my other projects.

I’ve now slowed down to a more manageable amount of 1-2 posts per week. I’ll revisit my post frequency in another few months once I can see how this year is playing out.

The hardest thing I’ve had to do this year is persist. There have been so many times (seriously, SO many) that I’ve questioned where this blog is going and whether it’s worth so much of my time. Sometimes I go through patches of creative block, or get comments from not-so-nice people, or even get stuck with no time for blogging and just think ‘why the hell am I doing this?’.

But then the fun side of blogging shows itself. I’ll get comments saying how helpful one of my posts has been, or one of my photos will get featured on a well-known Instagram account. The amount of people I’ve been able to meet, and skills I’ve been able to learn, and knowledge I’ve been able to pass on to others are all so rewarding.

And when I look back through all my most recent posts, I feel a sense of pride at how I’ve improved over the past year. I’ve put so much passion and energy into this blog and I feel like it shows.

Ash in New York City

New York City – July 2015


I’m not going to pretend that I have a big grand plan laid out for this blog (even though it would probably be a good idea). I didn’t really know what it would grow into when I started, and I still don’t really know now. I’ll just keep at it and see what happens.

I’ll hopefully be staying in USA over the next 12 months so there’ll be a lot of destination info on North America as I figure out how to live in this opportunistic country.

To be honest, the blog has taken a bit of a back seat while I work on my Etsy shop for a few months (gotta pay the bills, you know), but I’m hoping that attending TBEX North America later this year will give me some ideas and strategies for giving this blog some direction.

other blogiversary posts:

Thanks to every single one of you for sticking by me through some of this year-long journey. Without you, A Globe Well Travelled wouldn’t be where it is now!

36 Responses to “One year of stats as AGWT turns one!”

  1. Petra @ The Global Couple

    Nice work Ashlea! I have some of those seriously embarrassing posts as well, you’re not alone. Really enjoying your USA content at the moment, makes me miss that part of the world like crazy!

    • Ashlea Wheeler

      Thanks Petra! Glad you’re enjoying it, hopefully I’ll have lots more to come 😀 I think every blogger has some terrible content – we can only try to sweep it under the mat and hope nobody notices 😛

  2. Henry

    First of all, congratulations on a year of blogging!! Secondly, I’m really loving your picture with the Sydney Opera House in the background, especially since I’ll finally get the chance to visit Sydney come November. Finally, it is amazing what you’ve done in a year. If my blog can be half as good as your someday, I would still consider that a tremendous success. Keep up the amazing work!

    • Ashlea Wheeler

      Glad you like the Sydney pic, I lived there for 2 years and will gladly live there again when I eventually head back to Australia 😛 I’m sure you’ll love it as much as I do! And thanks for the kind words Henry 🙂

  3. Amanda | Chasing My Sunshine

    Holy crap, what an incredible first year! Your stats are one awesome thing, but the fact that you persisted through tough spots? Even sweeter. I can’t wait to keep reading along. 🙂

    • Ashlea Wheeler

      The tough spots are always going to be a challenge I think! Blogging is never easy, especially once readers start having expectations of what you should be sharing/producing. I’ll keep at it though! Thanks Amanda!

  4. Mandy

    I’ve really enjoyed following along with your blogging journey! I look forward to seeing where your blog continues to go. =) I’d also love to read some posts on how you grew your following!

    • Ashlea Wheeler

      Thanks Mandy! I wanted to wait until my first year of blogging was over before sharing any tactics on growing my following. It won’t be too far away!

  5. Caitlyn

    Hi Ashlea!

    Holy shit I want to cry with happiness that I found this post/your blog. Technically, I guess you found my blog. Thank you for being my first follower by the way (embarrassing but I guess I have to start somewhere!). I just started my blog a few days ago, and I am so overwhelmed. This is the FIRST blog post about “starting a blog” that has actually been useful to me. No freaking other person writes about how they start out slow (they make it seem like it’s super easy and happened over night- I was already feeling defeated). It’s nice to read how you’ve changed direction, and how it’s OKAY to change direction with your blog. Any personal advice for getting started? Also, what exactly is TBEX? I saw it’s in Ft. Lauderdale, and I’m from West Palm… So I visit frequently (I guess I’d like to know if this is something I should attend as a new blogger).

    Again, thank you for this post. I’m about to go major creep mode on the rest of them.

    • Ashlea Wheeler

      Thank you Caitlyn! Feel free to stalk the rest of the blog and leave comments if you have any questions 😛 Blogging is definitely overwhelming, especially as you’re just getting started. One piece of advice I’ll give is to make sure you don’t burn yourself out too quickly – it can be tempting to spend every second of the day on your blog but it’s healthy to take a break and do other things too!

      TBEX is a conference for travel bloggers and travel industry professionals, they have a few conferences around the world. This is my first one, but I’ve heard it’s ok to go as a blogging newbie as long as you’re willing to make friends and network!

      • Caitlyn @ Redhead en Route

        Thanks so much for the advice. I have already noticed the lack of sleep i am getting, so it’s nice to hear that i should take it easy haha.

        One question on getting followers. Are followers the same thing as subscribers? I know that people can use Bloglovin’ to follow my blog, but is there a way to directly follow the blog without a third party?

        Also, what “subscribe” plugin do you recommend, and is that something that sends posts automatically?

        I hope all this makes sense!!! I’ve looked and looked, and I can’t seem to figure out this part of it 🙂

        • Ashlea Wheeler

          Oh, don’t even start me on the lack of sleep 😛 I had insomnia for a while when I first started as I was just thinking about blogging ALL the time. But by starting slow, you’ll likely do better in the long run. I’ve heard of way too many bloggers who have burnt themselves out by working too hard.

          I count ‘followers’ by how many people I have following each of my social media pages (ie, likes on Facebook, followers on Instagram) and also the people who follow my posts through Bloglovin’. In my opinion, the followers on social media, even though they aren’t subscribed to my posts directly, will still get exposure to my posts and click through to my blog if they see something that interests them.

          The best way for people to subscribe to your posts directly is either with an RSS feed through something like Bloglovin’ or Feedly, or by subscribing to your email list 🙂

  6. Avichai

    Happy Blogiversary Ashlea!

    Curious to know what your strategy was for email subscribers?

    • Ashlea Wheeler

      Thanks Avichai! The best thing I’ve done for growing email subscribers is offering something free for them once they sign up. So at the moment, they get a free printable travel journal from me. Some bloggers offer an ebook, or a travel guide for their subscribers.

  7. Shane

    Wow! I can’t believe you’ve only been at it a year, you seem such the pro 🙂

    • Ashlea Wheeler

      Haha thanks Shane! I’ve put a lot of work into the blog (kind of treating it like a part-time job) so that’s why I’ve been able to grow it fairly quickly 🙂

  8. Amy Mank

    Hi Ashley,
    I had no idea that your blog has only been up for a year. I first started reading it a few months ago and thought you had been doing it for quite some time. I have been blogging for a few months now about ecotourism and sustainable living and hope that things start to take off like yours have. Thanks for giving me hope and letting me know that I should continue sticking with it.

    • Ashlea Wheeler

      Thanks for your comment Amy! I just checked out your site, it’s so good to see someone blogging about ecotourism. I feel like it’s a subject that gets swept under the rug a lot of the time, so kudos to you for getting it out there. Keep at it – persistence is the key to blogging I think!

  9. Abbigail Bishop

    Such a helpful, honest post. Thanks so much for sharing. I only discovered your blog recently and am really enjoying reading! Congrats on one year of AGWT! 🙂

  10. Mariel

    Happy one year! Here’s to wishing you much more growth and success. Would love to hear what you learn at TBEX! Thanks for all the helpful tips over the year. xoxo

    • Ashlea Wheeler

      Thanks Mariel! It’s great to hear that you’ve learnt something valuable from my blog over the past year 🙂 And I’ll be sure to put together some notes from TBEX to share with you all!

  11. Mary

    Congrats! What have you found to be the most useful place to share your blog posts? Facebook? Bloglovin?


    • Ashlea Wheeler

      Thanks Mary! Hmm they’ve all been useful at some point (except for Twitter maybe :P). I’ve had posts go viral on Pinterest, Bloglovin’, and Facebook, and Instagram has been great for both building brand recognition and encouraging me to take great photos. These are the platforms I’ve decided to put the most effort into, so that’s where I see the best results.

  12. Alex Conomos

    Congrats on some impressive stats – you’ve clearly carved an approach that resonates with readers (including me). Plus I love your visuals, fonts and infographs!

    • Ashlea Wheeler

      Thanks Alex! I’m really glad you like my branding – I figured that design is one of my strong points outside of blogging, so why not carry it through 😀

  13. Rebecca

    You’ve done absolutely amazing in just one year! It’s so inspiring, you should feel really proud! I’ve been growing my blog really slowly for just over a year because I have a pretty tough niche that I’m still trying to figure out (the design is also horrendous right now) but I’ll definitely be reading your tips to growing my blog!

    • Ashlea Wheeler

      Thank you Rebecca! Slow growth is actually more beneficial in the long run, as you have more time to figure out exactly what you’re doing and how to do it right. Keep trying to figure out your niche, I think that’s one of the most important parts of a successful blog 🙂


Leave a Reply

Basic HTML is allowed. Your email address will not be published.

Subscribe to this comment feed via RSS