It simultaneously feels like it’s been about a million years and also no time at all since I started this blog.
And whaddya know, it’s been 12 months! Happy Blogiversary to me. So that must mean it’s about time to take a look back and figure out what the hell went on during the past year.
This blog has changed a lot since I started it. What began as a way of sharing my travel knowledge and photos has grown into a mountain of tips, resources, opinions, stories, and maybe the odd rant.
After looking over my stats, I’m going to share some musings and notes that you might be interested to know about A Globe Well Travelled’s first year.
Sydney, Australia – August 2014
Back in my Sydney apartment in July 2014, I began frantically compiling posts for my brand-spanking-new travel blog. You can read the full story of this blog’s beginnings here.
What was it all about? Just me sharing the stuff I knew about travel.
- It started off with a bunch of photo based posts
- There were a few general travel tips and things that I learnt through being a travel agent
- As with most blogs, I had zero followers
Did I have any plans for where it was going? Not really. I hoped I’d be able to make some moolah off it one day, but at the time it was just a way to connect with other travellers.
Over the past year I’ve managed to fit in a load of travel including trips to Bali, Fiji, Mexico, Bolivia, Peru, and USA. My most recent travels to Latin America have reignited my creativity, giving me loads of post ideas.
Currently, the blog is about:
- In-depth destination info (prompted by the fact that I’m travelling more often)
- Heaps of travel planning advice
- Tips for getting into the travel industry as a career
- Photography tips (that I’m sharing with you as I learn them myself)
- Some personal travel stories
The direction of the blog pivoted a few months in, after I realised that a lot of the crap I was posting was too boring. I honestly cringe when I look back at what I posted over the first few weeks (and no, I will not link you to the posts. It’s too embarrassing).
What I figured out was that the posts I dedicated to personal stories, solving problems, or travel planning advice were the ones that people enjoyed reading the most. Once I realised this, I made an effort to make the content of my posts longer and more valuable.
SOME STATS FROM THE PAST YEAR:
- Total pageviews: 120,906 (the biggest month was July 2015 with 15,386 pageviews)
- Unique visitors: 63,135 (by the way, one of these is you! Thanks a bunch!)
- Largest reader demographic: USA at 49%
- Social media followers: 10,000+ combined on Instagram, Facebook, Twitter, Pinterest, and Bloglovin’ (here’s a post on how I got to this)
Most popular posts:
- How to make travel your career (20,300+ views)
- Backpacking Europe: How much does it cost? (7,700+ views)
- 7 of Mexico’s best kept secrets (7,400+ views)
Nadi, Fiji – May 2015
thoughts on my first year of blogging
Where do I even start. The learning curve for blogging is like one incredibly gigantic hill that you just keep climbing and climbing, never seeing where the top is or how long it will take to get there.
It’s been so much fun, but tough. I started off posting 3 new posts per week to get the blog off the ground, which worked well, except that it was like having a full-time job on top of my other projects.
I’ve now slowed down to a more manageable amount of 1-2 posts per week. I’ll revisit my post frequency in another few months once I can see how this year is playing out.
The hardest thing I’ve had to do this year is persist. There have been so many times (seriously, SO many) that I’ve questioned where this blog is going and whether it’s worth so much of my time. Sometimes I go through patches of creative block, or get comments from not-so-nice people, or even get stuck with no time for blogging and just think ‘why the hell am I doing this?’.
But then the fun side of blogging shows itself. I’ll get comments saying how helpful one of my posts has been, or one of my photos will get featured on a well-known Instagram account. The amount of people I’ve been able to meet, and skills I’ve been able to learn, and knowledge I’ve been able to pass on to others are all so rewarding.
And when I look back through all my most recent posts, I feel a sense of pride at how I’ve improved over the past year. I’ve put so much passion and energy into this blog and I feel like it shows.
New York City – July 2015
WHERE WILL THE BLOG GO FROM HERE?
I’m not going to pretend that I have a big grand plan laid out for this blog (even though it would probably be a good idea). I didn’t really know what it would grow into when I started, and I still don’t really know now. I’ll just keep at it and see what happens.
I’ll hopefully be staying in USA over the next 12 months so there’ll be a lot of destination info on North America as I figure out how to live in this opportunistic country.
To be honest, the blog has taken a bit of a back seat while I work on my Etsy shop for a few months (gotta pay the bills, you know), but I’m hoping that attending TBEX North America later this year will give me some ideas and strategies for giving this blog some direction.
Thanks to every single one of you for sticking by me through some of this year-long journey. Without you, A Globe Well Travelled wouldn’t be where it is now!
You might also like:
Latest posts by Ashlea Wheeler (see all)
- Things to do in Newtown: Sydney’s coolest neighbourhood - 15/05/2018
- Why you should drop everything to travel in your 20s - 01/05/2018
- How to score freelance Travel Writing jobs - 17/04/2018