Live an adventurous life of work + travel

How to be a Pro at Pinterest

How to be a Pro at Pinterest

Guess what: I get more pageviews from Pinterest than any other social media platform.

Crazy, right!? Who would have thought this social media latecomer would b so damn powerful for driving traffic. In my opinion, Pinterest is a highly undervalued marketing tool for bloggers.

I’ve been on Pinterest since 2011 and have been embarrassingly addicted ever since. Since I created my A Globe Well Travelled account, I’ve received thousands of referrals.

The best thing is, you don’t need to have loads of followers on Pinterest for you to receive traffic from it. If you’re smart about how you pin, then other users will do most of the work for you.

Here are my 6 top tips for being a pro at Pinterest!

Create exciting visuals with large text

1. Create exciting visuals for your posts

I create square or portrait (tall) versions of my blog post feature images, often enlarging the text size as well. This means when the image is posted on Pinterest, it’s easily readable at a glance. You only have a fraction of a second to grab someone’s attention with a pin, so make sure it counts!

If you don’t know how to create tall images for your posts, then I’ve got good news – I made some templates for you!

Tall photos

2. UPLOAD vertical PHOTOS

Landscape photos don’t do so well on Pinterest because of the format of the site. Since images are displayed in columns, vertical (portrait) photos are more likely to stand out.

In the past I have also uploaded my square photos from Instagram to Pinterest (I use IFTTT to automatically post them) and have found that some of them have been re-pinned a fair few times.

One super important thing: Make sure you’re uploading good quality images. Nothing below 500px in width! I hate clicking on a thumbnail image only to find that… it’s actually thumbnail size. Ergh, the worst.

Intriguing descriptions


You want to entice people to click on the pin (see step 4 for adding links to your pins), and users will want to know where they’ll be directed after they click. A simple description with the post title and your blog name is usually enough.

If the image features a location photo, then please include the location in the description. There’s nothing worse than finding a lovely photo and not knowing where it was taken!

Link to your website


Immediately after you upload an image, click edit (the pencil icon in the top right corner when you hover over the image), then paste the link to your website or blog post in the source box. This way people will be directed to your site when they click on your pin.

You can add a link to any image, so start adding them to your travel photos! For example, if I upload a photo of New York City, I will insert a link to the USA category on A Globe Well Travelled, then include something like ‘Find travel tips for NYC at A Globe Well Travelled’ in the description.

Make your home page look sexy

5. Make your home page look sexy

This is the landing page that people will see first when they click on your name, so you’ve got to do everything you can to make them follow you from here. The top row of boards should be the ones you want people to view the most. You can rearrange your boards by dragging them around the page.

I’ve made some cover images for my top row of boards as I think this makes them more enticing, but you really just need to make sure the cover photo is a sexy one (which you can change by clicking edit underneath the board).

Pin to group boards

6. Pin to group boards

This is by far the best way to get your pins seen by the most users. When you pin something to a group board, everyone who is following that board will see your pin. Instant exposure!

Group boards are defined by the little grey people icon in the top right corner of a board. You can find them by using the search bar to find the type of board you want to contribute to (like ‘travel tips’ or ‘amazing destinations’) then once you find a group board, check the board description to find out how to request to be added as a contributor.

If this all sounds too difficult and you’re not sure how to go about putting all these tips into action – don’t worry, I got you covered! Check out my Social Media Management Services.

Social Media Mangement Services

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Ashlea Wheeler

Blogger & Photographer at A Globe Well Travelled
I'm Ashlea, an excitable Australian who loves photography and exploring the world. Find out more about me.

35 Responses to “How to be a Pro at Pinterest”

  1. Emily Luxton

    This is such a helpful post! I joined Pinterest a long while back but never really noticed much new traffic from it so gave up. I never realised that you had to edit the post and add the URL – such a handy tip. Going to start making some post visuals this month and take another crack at it!

    Thanks so much for this post. I’ve also just followed you so it’d be great if you’d follow me back!

    • Ashlea Wheeler

      I’m glad you found the post useful Emily! Once you get the hang of Pinterest, you should definitely see some traffic from it 😀 Best of luck with creating some post visuals, I’ll definitely check out your page!

      • Emily Luxton

        Thank you! I just realised the follow from last night didn’t work (I was on the tube at the time) so have followed properly now!

        My username is emilyluxton! Started to rearrange the boards now 🙂

  2. Megan Seamans

    Ah! Thanks so much, this is perfect. I’m addicted to Pinterest but never really knew how to utilize it. Great tips.

    • Ashlea Wheeler

      Hi Sara, I make sure I have the save photos setting turned on in Instagram so that the photos I post automatically save to my phone. I then upload those photos to my Google Drive so that I can access them from my laptop, and upload them to Pinterest from there 🙂

  3. Maria

    Super useful! How many times a day do you pin a new photo? Is there any strategy at this?

    • Ashlea Wheeler

      Thanks Maria! I don’t really have any particular strategy – I usually post the images I’ve created for posts on the same day the post goes live. I’ll post a couple of my photos from Instagram on the days in between, and repin a few photos from my feed every day. I think the best idea is to just make sure you’re active enough that people are willing to follow you 🙂

  4. Adventurous Appetite

    Thank you so much for this thorough and informative post. I’m trying to gain more followers and have been somewhat successful with Instagram and Facebook, but had no clue how Pintrest worked. Too many social media outlets!! Lol

    • Ashlea Wheeler

      It’s easy to get overwhelmed with them all! Though I feel like it’s taken me way less effort to see results from Pinterest than it has with Facebook. I really only spend 5-10 minutes per day on it, and it still brings me so much more traffic than other social media sites!

    • Ashlea Wheeler

      You’re welcome Clarissa, it’s great that you found it helpful. I hope your Pinterest journey is successful!

  5. Jessica C. (A Wanderlust For Life)

    Love this! I know I just need to sit down and do it. I’ve always loved your consistent branding as well. I need to do the same so that you know it’s A Wanderlust For Life when you see it! Thanks so much for the times.

    • Ashlea Wheeler

      Ahh that comes from my training in Graphic Design 😛 It’s amazing how branding can be applied to blogging and social media though, and I think it makes a big impact. Being recognisable just from having a particular style is a big deal!

  6. Meghan

    Thanks for the tips! Although I’ve been on Pinterest for years, it just occurred to me to get my blog on Pinterest, too. Not sure what took me so long. Feel free to follow Submerged Oaks, a expat and travel blog, or check out the website:

    • Ashlea Wheeler

      I think it’s just so much fun to use in general that we forget that it can be a marketing tool too! Thanks Meghan, I’ve just followed your boards 🙂

  7. Caroline Deucher

    Great advice! I was just wondering would you recommend a separate account for your blog or just use your personal one (with some minor adjustments)? I suppose it would depend on the blog’s theme but I would like to hear your thoughts.

    • Ashlea Wheeler

      Thanks Caroline 🙂 I think it would definitely depend on the theme – if you’ve already been pinning things that are mostly related to your blog, then there’s no harm in keeping the same account. But if you’ve been pinning mostly DIY tutorials and wedding ideas and nothing travel related, then definitely start a new account!


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