Guess what: I get more pageviews from Pinterest than any other social media platform.
Crazy, right!? Who would have thought this social media latecomer would b so damn powerful for driving traffic. In my opinion, Pinterest is a highly undervalued marketing tool for bloggers.
I’ve been on Pinterest since 2011 and have been embarrassingly addicted ever since. Since I created my A Globe Well Travelled account, I’ve received thousands of referrals.
The best thing is, you don’t need to have loads of followers on Pinterest for you to receive traffic from it. If you’re smart about how you pin, then other users will do most of the work for you.
Here are my 6 top tips for being a pro at Pinterest.
1. Create exciting visuals for your posts
I create square or portrait (tall) versions of my blog post feature images, often enlarging the text size as well. This means when the image is posted on Pinterest, it’s easily readable at a glance. You only have a fraction of a second to grab someone’s attention with a pin, so make sure it counts!
If you don’t know how to create tall images for your posts, then I’ve got good news – I made some templates for you!
2. UPLOAD vertical PHOTOS
Landscape photos don’t do so well on Pinterest because of the format of the site. Since images are displayed in columns, vertical (portrait) photos are more likely to stand out.
In the past I have also uploaded my square photos from Instagram to Pinterest (I use IFTTT to automatically post them) and have found that some of them have been re-pinned a fair few times.
One super important thing: Make sure you’re uploading good quality images. Nothing below 500px in width! I hate clicking on a thumbnail image only to find that… it’s actually thumbnail size. Ergh, the worst.
3. USE INTRIGUING DESCRIPTIONS AND INCLUDE YOUR BLOG NAME
You want to entice people to click on the pin (see step 4 for adding links to your pins), and users will want to know where they’ll be directed after they click. A simple description with the post title and your blog name is usually enough.
If the image features a location photo, then please include the location in the description. There’s nothing worse than finding a lovely photo and not knowing where it was taken!
4. LINK TO YOUR WEBSITE
Immediately after you upload an image, click edit (the pencil icon in the top right corner when you hover over the image), then paste the link to your website or blog post in the source box. This way people will be directed to your site when they click on your pin.
You can add a link to any image, so start adding them to your travel photos! For example, if I upload a photo of New York City, I will insert a link to the USA category on A Globe Well Travelled, then include something like ‘Find travel tips for NYC at A Globe Well Travelled’ in the description.
5. Make your home page look sexy
This is the landing page that people will see first when they click on your name, so you’ve got to do everything you can to make them follow you from here. The top row of boards should be the ones you want people to view the most. You can rearrange your boards by dragging them around the page.
I’ve made some cover images for my top row of boards as I think this makes them more enticing, but you really just need to make sure the cover photo is a sexy one (which you can change by clicking edit underneath the board).
6. Pin to group boards
This is by far the best way to get your pins seen by the most users. When you pin something to a group board, everyone who is following that board will see your pin. Instant exposure!
Group boards are defined by the little grey people icon in the top right corner of a board. You can find them by using the search bar to find the type of board you want to contribute to (like ‘travel tips’ or ‘amazing destinations’) then once you find a group board, check the board description to find out how to request to be added as a contributor.
If this all sounds too difficult and you’re not sure how to go about putting all these tips into action – don’t worry, I got you covered! Check out my Social Media Management Services.
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