I compiled this list when I first started blogging.
The inspiration came from all over the place. In my effort to become a human-sized sponge and absorb as much blogging advice as possible, I scoured books, e-courses, and even random articles or posts for things that might help me in my quest to become the world’s most exciting new internet sensation.
After a few months, I realised that this list had assisted me in pulling through to become a better, smarter, and stronger blogger. At times when I felt stressed or uninspired, I referred to this list for an instant dose of creativity.
Here are 15 inspirations I’ve used to get my blog to where it is today.
1. create SOMETHING AMAZING
People are constantly looking for things to amaze them. There’s a reason YouTube videos of a guy walking on a tightrope walking between two tall buildings or being shot out of a cannon into a tiny pool of water are some of the most popular on the internet.
When we see a baby panda sneeze or watch a lion that reunite with its former owner after years of being apart (don’t pretend you haven’t watched these, I know you have), it makes us all feel a little more alive inside. So tell your readers a crazy fact that they haven’t heard before or show them something spectacular.
Street art in Ruska Street Backyard, Wroclaw
2. Be original
I mentioned this point in 7 crucial mistakes travel bloggers make, but I feel it’s super important!
There’s a serious lack of originality in blogs. What will make yours stand out from the rest? Embrace those quirks that make you unique and display it proudly in everything you do!
3. Write in first or second person
Write for a particular reader. Write as if you’re talking to a friend. Write as though you’re telling a story to someone you know.
Use me, I, you, and we in your posts so that your reader feels like you are speaking directly to them. It’s much more compelling to read a story when it feels as if it’s being told directly to you instead of being written for the masses.
Street art in Sydney’s Inner West
4. Build relationships
Networking is one of the most important parts of becoming a blogger. Go out of your way to find other people in your industry, comment on their posts, connect with them on their social media accounts, and build friendships.
You never know when these relationships will come in handy down the track. You might be able to cross promote between your blogs, you could run into them at a conference, or maybe they’ll introduce you to a vital contact in your industry. Plus, isn’t it fun to have like-minded people to joke with and complain to?
5. Be exciting
There are many parts of most people’s lives that are pretty damn boring. Working in a dead-end job, queueing up at a grocery store, waiting for a doctor’s appointment… the list goes on.
During these mediocre times, they might be looking to discover a story or photo that will lift their mood and forget that they are in such a drab situation. So be exciting! Write in a way that might perk up someone’s life, if only for a moment.
Blue Mountains, Australia
6. BE INSPIRATIONAL
Draw out some emotions by telling a heartfelt story about a time that you volunteered at an orphanage or hiked to the top of a tall mountain. Explain how it made you feel and why you think others should try something similar. Be the person that inspires your readers to get out of their comfort zone and try something new.
7. Tell a story
Think about the reason why you might read novels, watch your favourite TV drama shows, or read articles in magazines and newspapers? Most of the time it will be because you enjoy immersing yourself in someone else’s story.
Stories are the base of most forms of entertainment, and it’s these stories that capture your attention and have you going back for more.
Rowing out to Lake Bled Island in Slovenia
8. Create adventure
Think about it – most people who are reading blogs will be sitting bored in an office, attempting to keep themselves occupied on a train or bus, or doing something incredibly boring while wishing they were doing something more adventurous.
Create the adventure for them. Make your readers feel as though they are there with you when you’re exploring a new area, hiking though a national park, discovering local cultures or finding beauty in nature.
9. Be relatable
I probably shouldn’t name and shame, but there are a few bloggers I know of that consistently write as if they know better than everyone else. And sure, maybe they are awesome and maybe some people like reading about bloggers with sticks up their ass, but I think the majority likes to read about someone they can relate to.
Try to write from the perspective of a normal person, trying to make your way through the complexities of life like everyone else. If you can achieve this, you readers will love you for it.
English Garden, Munich
10. Show your vulnerabilities
Yes, I actually want you to share your faults and flaws with the world. And no, this is not crazy.
Many celebs do this to be more likeable for their fans. Nobody wants to read about a flawless human, because in reality, people aren’t perfect. If you can show that you have vulnerabilities, people will realise that you’re just a regular person and will be inclined to learn more about you.
11. Build a community
People naturally want to be a part of something bigger than themselves. This is why we go to rock concerts, attend protests, or sign up to social media platforms. We all want to be in an exclusive club of people with similar interests to our own.
Your blog is one of those clubs and readers will want to be a part of it. Build a community of readers by asking questions and creating conversation through comments, social media, or forums. Encourage them to interact with one another. Being a part of your blog community will make them feel involved and will have them coming back again and again.
New York City skyline
12. Answer the reason why
When people stumble across your site for the first time, they’re going to be looking for a reason why they should stay.
Maybe your posts will inspire them to do something in particular, maybe your writing style is entertaining, or maybe they can relate to you as a person. You should think about the reason why people will be visiting your site, and answer that question in everything you do.
13. Offer something extra
What can you offer your readers to entice them to hang around?
I use my skills in Graphic Design to create printables for my readers. I then offer these as free downloads for signing up to my email newsletter, as part of a promotion, or sometimes I just randomly include free printables in a post.
I know other bloggers who offer downloads of e-books or manifestos, postcards, or even just a nice personal thank you email. It doesn’t take much! If you want to make your readers loyal to your brand, give them something extra.
14. BE A ROCKSTAR
This one came straight from the mouth of Sir Richard Branson. I can’t remember where or when I heard it, but it stuck nonetheless.
If you act like a rockstar, then people will see you as a rockstar. You might only have 20 followers or you might have only been blogging for a few days, but if you put yourself out there as though you’re already internet famous, people will start seeing you in that light. Fake it ’til you make it.
15. Always improve
There is no way you will ever get to the point where everything on your blog is perfect. I’m always looking for things that could be improved. The plug-ins I use, my writing style, the photos I take, or the ways in which I use social media.
We may not have enough time to fix all the improvements that could be made, but try choosing one thing at a time to work on. Your blog will slowly grow into something amazing.
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